Postgrain Blog

Some information deserves to last longer than a 24h story. With this in mind, Instagram created the Highlights in early 2018: a feature that allows users to leave multiple stories pinned to their profile indefinitely. As they are well below the biography of each profile, the highlights are perfect for... Leia mais

Until mid-2018, it was not possible to request an account verification badge on Instagram. But starting in August/2019 you can request an account verification badge from the app itself. The badge serves to identify accounts of famous people, celebrities and brands, change users and the authenticity of profiles. Do you... Leia mais

If you’re investing in a marketing strategy but don’t keep track of results of those actions, you may be leaving money on the table. Analyzing data is one of the most valuable practices for your business. This is the only way to understand what is working for your audience and... Leia mais

The debate around this technology has little to do with how secret it is, but how such algorithm can harm or benefit some profiles, lowering/expanding reach and engagement. Here we’ll try to explain exactly how the Instagram algorithms works in 2020, what criteria it uses to rank content and also... Leia mais

If you ever needed to post something on Instagram that leads somewhere else, you most likely ran into an obstacle that is common to all users: the app doesn’t allow clickable/hyper links almost everywhere. What many people don’t know is that it’s possible to insert clickable links in various parts... Leia mais

Square-shaped images – although they have become a classic – are no longer the only format accepted by Instagram. After the launch of posts in landscape and vertical format, the app was able to set aside most limitations that the square format brought to the app. While the exact sizes... Leia mais

Planning content requires caution and attention, especially when the goal is to attract wide audiences. When well produced visually, this content positively impacts your Instagram posts. Depending on how well planned your photos and videos are, you’ll be able to better retain the attention of your followers and make them... Leia mais

Instagram’s partnership with GIPHY was one of the greatest updates Instagram could give us in 2018 and, to this day, remains one of the most used features on the app. The amount of GIFs available in Stories is now huge, but if you feel there is always a missing one... Leia mais

According to Camila Coelho, it’s already part of her daily life to use the app to inspire other people, especially in relation to her personal style. The truth is that influencer driven buying habits have steadily risen over the years. And this is how many people see Instagram today: a... Leia mais

If you are a heavy social media user I’m sure you’ll be pretty familiar with this scenario: you are trying to post a more organized caption, breaking it down into smaller blocks of text and after hitting the publish button you realize that every line break was fully ignored by... Leia mais

Instagram is no longer a mere social media channel in which you show to friends your selfie of the day or the dish you ate at lunch. In recent times, the potential for engagement and reach that Instagram has gained makes it an important marketing tool. So knowing how to... Leia mais

Did you feel the number of followers in your profile stop growing? The engagement in your posts decreased? Posts that don’t appear when they’re searched by hashtags that you used? What we call “shadowban” could be the responsible for reducing your reach in Instagram. The term is being very used... Leia mais

Although it sounds like a good idea, it’s not worth buying followers on Instagram. This practice can even yield a good following in the short term, but the damage it can mean to your organization is devastating, especially for on the  long term. To prevent you investing in this kind... Leia mais

It is undeniable the fact that a good digital marketing strategy heavily depends on consumer engagement, especially on social media. In addition to offering relevant content, calls to action, and responses to comments, running a giveaway on Instagram can be an exciting way to drive customer engagement. You’ve probably seen some... Leia mais